Spend Scenario Solver

Backed by the real fitted marketing-mix model for the paid channel (Meta) and same-form substituted curves for two channels with too little spend history to calibrate reliably (Google, TikTok). Baseline spend/revenue figures shown are synthetic.

The underlying model persists posterior point estimates only, not full credible intervals — the figures below are the model's best estimate, not a confidence band.

Optimisation shows a simple 'maximise ROAS' scenario. However, this can be used to consider a range of scnearios (e.g. minimise spend), anchor an item's price and set constraints (e.g. daily sales less than 50 units)